Sexy manufacturing? For some, this may sound contradictory. In her book, Karin Lindner outlines that in reality, every organization needs an element of sexiness. The dictionary defines sexy as "generally attractive or interesting; exciting, appealing, trendy." It is the creation of an initial interest. Now more than ever, it is time to rethink, redefine, and thereby rediscover the sexiness of our manufacturing industry.
In general, a job in manufacturing seems to have the same connotation as that of a garbage man. We all know that garbage collection is important and necessary, but it's not a job that we would persuade our own children to consider. Rather than being viewed as an important cornerstone to our wealth and prosperity, a career in manufacturing is looked upon as a possible option for those who are not smart enough to go to university.
This may have been true in the past, but it no longer applies today because skilled trades truly are excellent career options. Written from the heart with personal stories and experiences, Lindner is not shy to point out that it is time to stop pointing fingers and start becoming more proactive.
Parents, young adults, educators, guidance counselors and countless others must be made aware of the incredible opportunities that exist in the manufacturing industry